About ROC Equipment
We do not intend to be all things to all people.
ROC Equipment is a leading provider of deep foundation drilling equipment and tooling. We specifically focus on drilled shaft construction including open hole, slurry, and cased shaft methodologies.
By zeroing in on one segment of the deep foundation industry, we can build stronger relationships with manufacturers and with our clients. Our goal isn’t to simply sell products, it is to find the best solution for every project and serve as a long-term partner to our clients.
Our Solutions
Equipment, Tooling, and Parts
We partner with major manufacturers to offer top-of-the-line heavy construction equipment and tooling available for both sale or rent. We also offer parts and consumables for sale.
Mobile Mechanic Services
We have a mobile mechanics team that provides regular and emergency maintenance support for a wide-array of manufacturers and equipment.
Project Consulting
Our expert team of drillers is available to provide on-site project consulting and client support as well as help prepare bids and provide equipment recommendations.
Our Expertise
In addition to our focus on drilled shafts, we have a particular expertise in non-vibratory drilling techniques used to install steel cased shafts. Non-vibratory drilling offers a whole host of benefits and creates a competitive advantage when bidding on projects.
“We’re here to help you, every step of the way.”
Our Locations
ROC Equipment operates across North America including Canada, Mexico and the United States. We have equipment yards and sales offices across the US.
Equipment & Service
Phoenix, AZ
Corona, CA
Tampa, FL
St. Louis, MO
Central, PA
Converse, TX
Strasburg, VA
Sales Offices
Phoenix, AZ
Laurens, IA
Raleigh, NC
Cleveland, OH
Pittsburgh, PA
San Antonio, TX
Salt Lake City, UT
Our History
Our company was established in 2007 by a foundation driller looking to provide better access to heavy construction equipment at a reasonable cost. ROC became the first equipment rental company in the deep foundation drilling industry and this new model allowed foundation contractors to focus on their project pipelines not on procuring equipment. We continue to sell and rent deep foundation drilling equipment.
Timeline
2007: ROC Equipment founded by Lou Lucido to sell BUMA Equipment in North America
2012: Vanessa Lucido named CEO. ROC became the first equipment rental company in the deep foundation drilling industry
2015: ROC first appeared on “The Curse of Oak Island” on the History Channel
2023: New owners & expanded leadership team to advance strategy
2024: Ed Robinson named CEO
2025: Field Mechanic Services added to company offerings